How to Price Your Home Right in Today’s Market

by Penni Walker

💰 How to Price Your Home Right in Today’s Market

Get the most for your home—without leaving money on the table

In today’s shifting market, pricing your home right isn’t just important—it’s everything. Overprice, and you risk scaring away serious buyers. Underprice, and you might leave thousands on the table. So how do you strike that perfect balance?

Let’s break it down.

🔍 Understand the Power of Comps

Comparable sales—or “comps”—are one of your most valuable tools. These are recently sold homes in your area that are similar in size, condition, and features. By comparing your home to others, you get a realistic view of what buyers are willing to pay right now.

Keep in mind:

Comps should be recent (within the last 6-12 months)
They should reflect the same school district, zip code, or neighborhood
Upgrades and lot size matter—no two homes are exactly alike

A good Realtor (👋 that’s me!) will pull a detailed CMA (Comparative Market Analysis) and walk you through every number.

📉 Read the Market Like a Pro

Real estate markets shift constantly. Even in Mountain Maryland, we’re seeing some homes sell with multiple offers while others sit for weeks. Why? Pricing strategy.

Ask yourself:

Are inventory levels up or down?
Are homes in your price range moving quickly?
Is the average list-to-sale ratio changing?

This isn’t guesswork. I track local stats every week so my sellers are always informed and ahead of the curve.

🎯 Use Strategy, Not Emotion

It’s easy to price your home based on what you think it’s worth—or what you need to buy your next home. But buyers are looking at facts, not feelings.

Here’s what works:

Price at or just below market value to generate more interest
Avoid “odd” numbers—$249,900 works better than $251,430
Consider value bands (e.g., $250K–$275K) based on online search filters

Remember: A well-priced home attracts more buyers and can lead to stronger offers.

📈 Don’t Chase the Market—Lead It

One of the biggest mistakes sellers make is pricing high and hoping to “see what happens.” If your home sits too long, buyers assume something’s wrong—and that leads to price reductions, frustration, and missed opportunities.

The first 7–10 days on the market are the most important. Let’s make them count.

✅ Let’s Get the Price Right From Day One

If you’re thinking of selling in Western Maryland, I’d love to create a no-obligation pricing strategy tailored to your home. Let’s find that perfect price—one that sells quickly and puts the most in your pocket.

📲 Message me today or visit bit.ly/PenniSells to get started!

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